Reference:

https://moodle.ucl.ac.uk/course/view.php?id=11085

https://moodle.ucl.ac.uk/mod/page/view.php?id=1375011

https://moodle.ucl.ac.uk/mod/page/view.php?id=1375013

Content:

Film Guide

Templates

Title cards to be found here: https://drive.google.com/drive/folders/1AoNwTs2cMFtyyeYmRgpuDan-RVMvtY46?usp=sharing

If you are using text inside your videos, please use this template: https://drive.google.com/open?id=1U2AC-O4UytpxvEOBs1dE0mLiRqmFR-n-

Film Structure

  • Open with the best 2 or 3 shots of your work to capture the audience’s attention, then cut to the orange title card. 
  • End the film with the orange end card. If suitable add a few final shots after that. 
  • No fading effects or transitions in and out the orange title cards because orange doesnt fade well. Its okay to use fade to black/white. 

Do’s and Don’t

Consistently use the same font with same size. 

Have your opening shots work to make people ask questions like “whats that? I haven’t seen something like that before, i must keep watching and find out”

Don’t make spelling mistakes – Always check your film for spelling

Don’t animate text unless important

Don’t use bold and regular text – especially not in the same text

Don’t excessively use effects to obviously manipulate video footage nor use cliche film transitions (e.g. folding or venetian blinds)

Shooting settings

Full HD (1920 x 1080)
25 fps (50 fps  or higher for slow motion)

Premiere Export Setting

Format h264
Size: 1920 x 1080
Frame Rate: 25 fps
Field Order: Progressive
Aspect: Square pixel
Audio Codec: AAC
Sample Rate: 48kHz
Channels: Stereo

Music Ideas

Free Music: https://www.youtube.com/audiolibrary/music?nv=1
Affordable license for students’ projects: https://www.audionetwork.com/

Examples

Marshmallow Laser Feast

Hennesy

Famous Grouse

UVA

example

Universal Everything

example

Logos, Fonts & Colours

Hello World Hello World

Font

Lab Font Brandon Grotesque https://drive.google.com/open?id=1ldo6vMDggDhteVUIUDvU6N-FMO1LY-oq
All students have a licence as they all have Adobe Creative Cloud licences while studying.

Colours

ORANGE is the Lab primary Colour supported with Black and White

CMYK 0, 80, 90, 0

RGB = 232,78,27

HEX #E84E1B

RAL 2004 (Paint)

Logos

Full Banner

Grid System

https://moodle.ucl.ac.uk/pluginfile.php/2318323/mod_resource/content/1/Grid%20Fundamentals.pdf